Become an SEO pro with Spotlight
- Visual identity
- UX & interaction design
- Web design
- Marketing & social media materials
Spotlight is a news blog by Conductor, a leading SEO and content marketing platform.
Working previously with Conductor, we partnered again to redesign Spotlight – their ongoing blog delivering news and marketing stories. Our task was to take a fresh approach to their visual identity as well as create a new website. ● As a concept, we wanted to take what is a seemingly dull topic and give it an edgy spin. Bolder typography, imagery, and layout assured an engaging experience. We worked with the core elements of the old logo and updated it with modern lettering and vivid green. To keep the blog lively and interactive, extra focus was put on social media and communication channels.
The improved UX structure allows for easier navigation through an extensive library of articles.
Most users read their news on smartphones, so we put extra care in designing Spotlight’s mobile version.
Social media ads
Using typography only, minimal Instagram Stories ads are a compelling way to drive new readers to the blog.