Startup pilot campaign
MINU: meet your skin’s new essential
- Visual identity
- Copywriting & brand voice
- Web design & development
- Marketing & social media materials
MINU is a start-up skincare brand that aims to change the way we think about sunscreen.
MINU was born from a powerful mix of expertise (20+ years of creating skincare for iconic brands) and dedication for high-end, clean, and environmental-friendly products. ● Having a great prior collaboration with MINU’s founder, we were excited to work together again to launch his passion project. While working on the flagship formula, he needed a way to test value propositions as well as gain investors’ attention. To jumpstart the product launch, we provided him with a Startup Pilot Package including visual identity, lead-collection landing page, and social media campaign. ● Credits: photography by Martin Krystynek (@martinkrystynek).
Visual identity
MINU is elegant, minimal, and luxurious. The visual language is restricted to a black and white palette, timeless Helvetica, and captivating imagery. In the photoshoot session, Martin Krystynek used UV light to reveal underskin sun-damage.
Landing page
To make MINU distinctive and memorable, we decided on a minimal layout enhancing bold photography and clear messaging.
Mobile experience
As most of MINU's visitors are driven from Instargram, we ensured a smooth and consistent mobile experience.
A good beginning makes a good ending. Go ahead and drop us a line, and we'll get right back to you to discuss the details.