young girl applying face cream

Progressive web app

Lively solves the acne puzzle for consistently clear skin

  • Copywriting & SEO
  • UX/UI & interaction design
  • Web design & development
  • Progressive web app development
  • AI integration
  • Ecommerce
  • Marketing & social media materials
  • Print design

Lively offers a holistic approach to acne care, personalized to every skin’s unique needs. Using AI technology, it provides an instant derma-analysis and recommends customized skincare products and lifestyle regimen.

With a growing base of Gen-Z customers, skincare products are shifting their offering to more tailored, subscription-based solutions. Instead of randomly picking a cream from the store's shelf, users can complete a quick online survey and get a custom formula mixed and shipped monthly to their doorstep. ● Working with one of the leading US skincare brands, Pilot44 partnered with us to create a product that takes the personalized experience one step further. On top of a basic questionnaire, we integrated a derma-analysis AI that uses a phone camera to show different factors of skin damage in real-time. After joining Lively, users get their custom skincare kit, lifestyle regimen, and access to a personal coach that helps them stay on track with their progress. ● Our role was to design and develop a full user journey – from social media ads, through onboarding and using the Lively app, all the way to integrating eCommerce and delivering skincare products.

lively homepage hero desktop screen design young woman's eyes peering through lively letters
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Getting started

A quick survey leads to an AI-based derma-analysis. To minimize abandonment, users can view their skin issues before committing to signing up.

lively typography helvetica now – meet your skin's new essential
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lively website section showing product bottles and benefit points desktop screen design
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Clear Skin Program

Users can review their Customized Care Kit and choose to subscribe to kickoff the program. A dermatologist expert coach messages them directly and encourages healthy habits, adjusting their regimen while tracking progress.

lively website sign up mobile screen design help us create a better way to care for your skin
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lively Instagram Stories social media ads campaign design
lively Instagram Stories social media ads campaign design

Value proposition testing

We launched AB testing with a social media campaign and landing page to measure the target group interest and gain immediate feedback.

lively Instagram Stories social media ads campaign design
lively Instagram Stories social media ads campaign design

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