Foodrush: a simpler way to plan your meals
- Product naming & branding
- Copywriting & SEO
- UX/UI & interaction design
- Illustration & animation
- Native app development
Foodrush makes meal-planning fun and easy with a set of useful tools catering to individual appetites, diets, and allergies. It provides grocery lists and recipes to satisfy users’ tastes without breaking the bank.
Most food apps fall into either the 'cooking' or 'productivity' category, forcing users to jump between multiple tools to plan and prepare their meals. And even then, it still takes time and effort to work out a way to eat healthy on a daily basis. Enter Foodrush. ● When designing the product, we realized that the main challenge was to create an experience that is engaging but also makes the entire meal-planning process smooth and simple. In a few quick steps, users indicate their eating preferences and habits, as well as setting the budget and size of the meals. The app takes care of the rest, providing the full week menu broken down into grocery lists and recipes. Users can save favorite meals and create weekly schedules – all while having the flexibility to plan for an entire party, or just for one.
We wanted to make Foodrush stand out while remaining intuitive and simple to use. To achieve this, we complemented clean design with a bold color palette consisting of vivid blues and yellows.
A custom set of charismatic illustrations adds personality and makes the experience playful and memorable.
Your personal assistant and sous-chef
The concept of Foodrush is to take all the guesswork out of meal-planning. To create a customized weekly menu, users indicate their taste, lifestyle, and spending preferences.